Inevitably, festivals like the fringe will launch a new web page every year -- SXSW, FFF, OFF (they aren't even at the same URL this year), the list goes on. Check out this year's offering: OrlandoFringe.org

Posted from Flickr

The problem with this constant cycle of ::slack off:: ::panic:: ::get donated service:: ::slap stuff together:: ::relauch:: ::cram info into a very small space:: remains that it is a major headache every year, and in my opinion an exercise in futility. Someone who knows what they're doing (and I am not saying anything against Rachel Joyce, I went to school with her and she is very knowledgable) to sit sdown and take the time to think about where things should go an how they should be organized. It's called information design, and it is a highly specialized field. I'm not saying we need to call in the big boys for this, but from seeing what I have in previous years, most festivals need an information archticture like they need to sell tickets.